Most pop-business books are one idea that gets fleshed-out and rehashed over the course of a couple hundred pages (e.g. Malcom Gladwell stuff). Finding the Next Steve Jobs is different.
It’s composed of 52 chapters, each one expressing a different idea, and all just a few pages long. So it’s the equivalent of 52 different business books, all packed into one, and without any filler.
This book doesn’t need hundreds of pages of support material around each idea because it’s written by Nolan Bushnell. You can just trust that he knows what he’s talking about.
He founded Atari and Chuck E. Cheese. He hired and mentored Steve Jobs and Steve Wozniak. He’s a fountain of awesome ideas. Just watch this video and you’ll see.
(My favorite from the video is the idea of a distributed parcel delivery system that automatically loads packages into and out of driverless cars—he calls them “auto-drive cars”—as they stop at intersections.)
The ideas in the book itself are great too. They’re all focused on managing technology companies so that creative ideas can bubble up into products without being popped prematurely.
Here are some of my favorites:
- Let your engineers sleep at work. Steve Jobs had this as a hard requirement for staying at Atari.
- Give creative people multiple projects to work on in parallel, to harness their ADHD.